The World Outside
What they Say About Why Your Work Matters
Eric Eckl, Water Words that Work
Take a journey through conservation insights from social scientists and market researchers. The findings are sometimes heartening, sometimes frustrating — but always fascinating! We will explore what polls, surveys, focus groups, and other research tools teach us — and how they mislead us — about the public’s attitudes towards you and your work.
Eric Eckl loves campaigns and would run for office if he could give the job to somebody else after winning. Instead, he helps conservation and environmental organizations with pollution prevention, fundraising, and issue advocacy campaigns. He founded Water Words That Work LLC as a marketing and public relations firm for nature protection and pollution control organizations. Before launching Water Words That Work, Eric managed fundraising, media relations, and publishing activities for many conservation organizations.